In the age of user-friendly design platforms like Canva, business owners often face a critical question: Should
Creating a memorable brand identity is essential for small businesses looking to stand out in today’s competitive
Graphic design is an essential aspect of visual communication that plays a critical role in shaping the
Many choices must be made while designing a logo for your business, including choices for colours, layouts,
You may have questioned why you should engage a graphic designer as a small business owner. Many
In a previous article, we discussed what branding is and some of the components and elements of
Branding has been misconstrued by reducing it to its aesthetic component: visual identity. Branding is still seen
